A nonprofit organization sought our help after recently receiving approval for the Google Ad Grant. They were facing challenges in setting up their campaigns, effectively utilizing the ad spend, and generating a substantial number of leads. To capitalize on time-sensitive initiatives, they required a rapid turnaround.
We executed a swift and strategic build of their Google Ads account, starting in June with the goal of achieving noticeable results by July. Our approach involved setting up targeted campaigns with optimized ad copy and precise audience targeting. We also allocated a focused budget to maximize impact within the short timeframe.
The quick build delivered impressive results in just one month. The nonprofit saw a dramatic increase in impressions and clicks, leading to a significant boost in conversions. The effective use of the increased ad spend allowed them to rapidly expand their reach and achieve their goals.
Impressions
1.47K
Clicks
113
Conversions
5.00
Cost
$193
Impressions
6.62K
Clicks
651
Conversions
181.00
Cost
$6.19K
Impressions
1.47K
An impression in Google Ads Grant is the number of times an ad appears on a search result page or other site on the Google Network. Impressions are counted each time an ad is shown, even if only a portion of the ad is visible.
Clicks
113
A click in Google Ads Grant is when a user clicks on an ad that appears on a search engine results page (SERP). A click is counted even if the user doesn’t reach the website, such as if it’s temporarily unavailable.
Conversions
5.00
A conversion in Google Ads is an action that a user takes after interacting with an ad or free product listing that you’ve defined as valuable to your business.
Cost
$193
In Google Ad Grants, cost can refer to several things, including:
- Daily budget – The average amount of money you’re willing to spend each day on an ad campaign.
- Cost per click (CPC) – The average cost of each click on your ad.
- Cost per conversion – The average cost of each conversion.
- Served cost – The cost of all the clicks or impressions a campaign receives.
- Billed cost – Provides more detailed information about daily costs at the campaign or account level.
This success story highlights the effectiveness of a rapid and strategic Google Ads campaign build. By quickly implementing a targeted approach and optimizing ad spend, we enabled the nonprofit to achieve substantial growth and make a meaningful impact in a short period.
Outsourcing our marketing to Project World Impact was a great decision, as they have been integral in developing a brand, polishing our digital image, and maintaining visibility on the web. The PWI team is responsive, knowledgable and trustworthy. You really couldn’t ask for a better partner in your business.
