A nonprofit organization approached us with a Google Ads account that was already generating some conversions. However, they sought to significantly amplify their results and optimize their ad spend for greater impact, aiming to better align their ad strategy with their mission.
We initiated a strategic overhaul of their Google Ads campaigns by refining geo-targeting, ensuring ads were delivered to specific geographic locations to reach the most relevant audience. Additionally, we enhanced the ad copy to make it more compelling and aligned with their organizational goals. We ensured that keywords were consistently integrated across ad headlines, descriptions, and landing pages, creating a seamless user experience. This approach was designed to attract higher-quality traffic and boost conversion rates.
The targeted strategy resulted in a significant increase in conversion rates. While impressions saw a slight dip, the quality of traffic improved dramatically, leading to more effective use of their ad spend. The nonprofit experienced a marked boost in conversions, achieving a stronger alignment between their ad strategy and organizational objectives, which led to enhanced overall campaign performance.
Impressions
106K
Clicks
11.1K
Conversions
679.00
Cost
$74.7K
Impressions
106K
An impression in Google Ads Grant is the number of times an ad appears on a search result page or other site on the Google Network. Impressions are counted each time an ad is shown, even if only a portion of the ad is visible.
Clicks
11.1K
A click in Google Ads Grant is when a user clicks on an ad that appears on a search engine results page (SERP). A click is counted even if the user doesn’t reach the website, such as if it’s temporarily unavailable.
Conversions
679.00
A conversion in Google Ads is an action that a user takes after interacting with an ad or free product listing that you’ve defined as valuable to your business.
Cost
$74.7K
In Google Ad Grants, cost can refer to several things, including:
- Daily budget – The average amount of money you’re willing to spend each day on an ad campaign.
- Cost per click (CPC) – The average cost of each click on your ad.
- Cost per conversion – The average cost of each conversion.
- Served cost – The cost of all the clicks or impressions a campaign receives.
- Billed cost – Provides more detailed information about daily costs at the campaign or account level.
This success story underscores the power of strategic optimization in achieving substantial improvements in conversion rates. By focusing on refined targeting, compelling ad copy, and efficient budget management, we helped the nonprofit significantly enhance their Google Ads performance, realizing a higher return on their investment.
Outsourcing our marketing to Project World Impact was a great decision, as they have been integral in developing a brand, polishing our digital image, and maintaining visibility on the web. The PWI team is responsive, knowledgable and trustworthy. You really couldn’t ask for a better partner in your business.
