A nonprofit organization came to us with an existing Google Ads account that was underperforming and had limited ad spend. The account lacked effective structure and scale, and its performance fell short of their goals. They needed a comprehensive overhaul to drive better results and maximize their digital impact.
We undertook a strategic overhaul of the existing Google Ads account, treating it as a foundational rebuild. Our approach included restructuring the account with a robust campaign architecture, which involved designing targeted ad groups, crafting compelling ad copy, and implementing advanced targeting techniques. We also strategically increased their ad spend to ensure that the revamped campaigns could achieve their full potential and drive meaningful results.
The revitalization of the account led to a significant boost in overall performance. The nonprofit experienced substantial improvements in impressions and clicks, which contributed to a notable rise in conversions. The strategic increase in ad spend was effectively utilized, amplifying their reach and enhancing campaign outcomes.
Impressions
864
Clicks
97
Conversions
20.00
Cost
$986
Impressions
9.49K
Clicks
1.05K
Conversions
98.00
Cost
$10.3K
Impressions
864
An impression in Google Ads Grant is the number of times an ad appears on a search result page or other site on the Google Network. Impressions are counted each time an ad is shown, even if only a portion of the ad is visible.
Clicks
97
A click in Google Ads Grant is when a user clicks on an ad that appears on a search engine results page (SERP). A click is counted even if the user doesn’t reach the website, such as if it’s temporarily unavailable.
Conversions
20.00
A conversion in Google Ads is an action that a user takes after interacting with an ad or free product listing that you’ve defined as valuable to your business.
Cost
$986
In Google Ad Grants, cost can refer to several things, including:
- Daily budget – The average amount of money you’re willing to spend each day on an ad campaign.
- Cost per click (CPC) – The average cost of each click on your ad.
- Cost per conversion – The average cost of each conversion.
- Served cost – The cost of all the clicks or impressions a campaign receives.
- Billed cost – Provides more detailed information about daily costs at the campaign or account level.
This success story demonstrates the impact of taking over and revitalizing an underperforming Google Ads account. By establishing a strong campaign foundation and optimizing spend, we helped the nonprofit transform their digital presence, achieving substantial improvements in engagement and conversions.
Outsourcing our marketing to Project World Impact was a great decision, as they have been integral in developing a brand, polishing our digital image, and maintaining visibility on the web. The PWI team is responsive, knowledgable and trustworthy. You really couldn’t ask for a better partner in your business.
