A nonprofit organization approached us with a Google Ads account that was not delivering results. Despite their efforts, the account had no conversions and was failing to reach its spending potential. The ad copy was missing the mark, and there was clear room for strategic improvements to enhance overall performance.
Upon taking control of their Google Ads account, we embarked on a comprehensive rebuild. We began by conducting an in-depth analysis of their existing ad copy, identifying critical areas that needed enhancement. We revamped the ads to resonate more effectively with their target audience and mission, ensuring the messaging was impactful. Additionally, we implemented precise conversion tracking, enabling us to measure and optimize their campaigns accurately. This holistic overhaul was designed to restructure the account for maximum engagement and effectiveness.
The results of the account rebuild were immediate and transformative. The nonprofit experienced a significant surge in impressions and clicks, driving more traffic to their site. Most importantly, they went from having no conversions to achieving a substantial number of valuable actions, such as call-to-action clicks and newsletter sign-ups. The revamped account allowed them to fully utilize their Google Ad Grant, increasing their ad spend and vastly improving their online presence and outreach.
Impressions
4.12K
Clicks
550
Conversions
0.00
Cost
$1.08K
Impressions
12.12K
Clicks
1,256
Conversions
7.89
Cost
$5.08K
Impressions
4.12K
An impression in Google Ads Grant is the number of times an ad appears on a search result page or other site on the Google Network. Impressions are counted each time an ad is shown, even if only a portion of the ad is visible.
Clicks
550
A click in Google Ads Grant is when a user clicks on an ad that appears on a search engine results page (SERP). A click is counted even if the user doesn’t reach the website, such as if it’s temporarily unavailable.
Conversions
8.90
A conversion in Google Ads is an action that a user takes after interacting with an ad or free product listing that you’ve defined as valuable to your business.
Cost
$1.8K
In Google Ad Grants, cost can refer to several things, including:
- Daily budget – The average amount of money you’re willing to spend each day on an ad campaign.
- Cost per click (CPC) – The average cost of each click on your ad.
- Cost per conversion – The average cost of each conversion.
- Served cost – The cost of all the clicks or impressions a campaign receives.
- Billed cost – Provides more detailed information about daily costs at the campaign or account level.
This success story highlights the power of a strategic Google Ads account rebuild. By refining key aspects of the account and implementing accurate conversion tracking, we were able to elevate the nonprofit’s online performance, resulting in enhanced visibility and stronger support for their mission.
Outsourcing our marketing to Project World Impact was a great decision, as they have been integral in developing a brand, polishing our digital image, and maintaining visibility on the web. The PWI team is responsive, knowledgable and trustworthy. You really couldn’t ask for a better partner in your business.
