A nonprofit organization came to us with a modestly performing Google Ads campaign. Their existing strategy was not effectively scaling their reach or driving the level of engagement they needed to advance their mission.
We reimagined their Google Ads strategy with a focus on scalability. We started by implementing a comprehensive campaign overhaul that included expanding keyword reach, refining ad targeting, and crafting high-impact ad creatives. To ensure we capitalized on every opportunity, we also strategically increased their ad spend to drive broader visibility and higher engagement.
The revamped strategy led to a remarkable scaling of their campaign’s performance. The nonprofit experienced a significant growth in impressions and clicks, translating into a substantial increase in conversions. The strategic increase in ad spend allowed them to fully exploit their Google Ads budget, driving enhanced results and maximizing their campaign’s potential.
Impressions
864
Clicks
97
Conversions
20.00
Cost
$986
Impressions
9.49K
Clicks
1.05K
Conversions
98.00
Cost
$10.3K
Impressions
864
An impression in Google Ads Grant is the number of times an ad appears on a search result page or other site on the Google Network. Impressions are counted each time an ad is shown, even if only a portion of the ad is visible.
Clicks
97
A click in Google Ads Grant is when a user clicks on an ad that appears on a search engine results page (SERP). A click is counted even if the user doesn’t reach the website, such as if it’s temporarily unavailable.
Conversions
20.00
A conversion in Google Ads is an action that a user takes after interacting with an ad or free product listing that you’ve defined as valuable to your business.
Cost
$1.8K
In Google Ad Grants, cost can refer to several things, including:
- Daily budget – The average amount of money you’re willing to spend each day on an ad campaign.
- Cost per click (CPC) – The average cost of each click on your ad.
- Cost per conversion – The average cost of each conversion.
- Served cost – The cost of all the clicks or impressions a campaign receives.
- Billed cost – Provides more detailed information about daily costs at the campaign or account level.
This success story underscores the power of scaling up a Google Ads campaign through strategic enhancements and increased investment. By focusing on broadening reach and improving engagement, we helped the nonprofit achieve impressive growth and make a significant impact.
Outsourcing our marketing to Project World Impact was a great decision, as they have been integral in developing a brand, polishing our digital image, and maintaining visibility on the web. The PWI team is responsive, knowledgable and trustworthy. You really couldn’t ask for a better partner in your business.
