A nonprofit organization approached us with a Google Ads account that was underperforming, spending very little each month despite their desire to drive more traffic and engagement. They were frustrated by the lack of meaningful website interactions and needed a strategy to make their ad spend more effective.
We began by conducting a thorough assessment of their existing setup and quickly identified opportunities to expand their ad campaigns. Our strategy focused on refining audience targeting, optimizing ad placements, and increasing their budget strategically to drive more relevant traffic. We leveraged data-driven insights to guide our approach and ensure that every dollar spent contributed to meaningful outcomes.
The enhancements led to a significant turnaround. The nonprofit experienced a notable increase in impressions and clicks, driving more relevant traffic to their website. The improved targeting and strategic budget increases allowed the organization to make the most of their Google Ads account, leading to more meaningful engagement.
Impressions
369K
Clicks
36.7K
Conversions
9.95%
Cost
$71.4K
Impressions
369K
An impression in Google Ads Grant is the number of times an ad appears on a search result page or other site on the Google Network. Impressions are counted each time an ad is shown, even if only a portion of the ad is visible.
Clicks
36.7K
A click in Google Ads Grant is when a user clicks on an ad that appears on a search engine results page (SERP). A click is counted even if the user doesn’t reach the website, such as if it’s temporarily unavailable.
Conversions
9.95%
A conversion in Google Ads is an action that a user takes after interacting with an ad or free product listing that you’ve defined as valuable to your business.
Cost
$71.4K
In Google Ad Grants, cost can refer to several things, including:
- Daily budget – The average amount of money you’re willing to spend each day on an ad campaign.
- Cost per click (CPC) – The average cost of each click on your ad.
- Cost per conversion – The average cost of each conversion.
- Served cost – The cost of all the clicks or impressions a campaign receives.
- Billed cost – Provides more detailed information about daily costs at the campaign or account level.
This success story highlights the impact of strategic enhancements and effective budget management in maximizing a nonprofit’s Google Ads performance. By refining targeting and expanding their ad strategy, we helped the organization achieve substantial growth and fully realize their account’s potential.
Outsourcing our marketing to Project World Impact was a great decision, as they have been integral in developing a brand, polishing our digital image, and maintaining visibility on the web. The PWI team is responsive, knowledgable and trustworthy. You really couldn’t ask for a better partner in your business.
