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Impressions
An impression in Google Ads Grant is the number of times an ad appears on a search result page or other site on the Google Network. Impressions are counted each time an ad is shown, even if only a portion of the ad is visible.
Clicks
A click in Google Ads Grant is when a user clicks on an ad that appears on a search engine results page (SERP). A click is counted even if the user doesn’t reach the website, such as if it’s temporarily unavailable.
Conversions
A conversion in Google Ads is an action that a user takes after interacting with an ad or free product listing that you’ve defined as valuable to your business.
Cost
In Google Ad Grants, cost can refer to several things, including:
Daily budget – The average amount of money you’re willing to spend each day on an ad campaign.
Cost per click (CPC) – The average cost of each click on your ad.
Cost per conversion – The average cost of each conversion.
Served cost – The cost of all the clicks or impressions a campaign receives.
Billed cost – Provides more detailed information about daily costs at the campaign or account level.