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Google Ad Grant key terms
Impressions
4.12K
Impressions
An impression in Google Ads Grant is the number of times an ad appears on a search result page or other site on the Google Network. Impressions are counted each time an ad is shown, even if only a portion of the ad is visible.
Clicks
550
Clicks
A click in Google Ads Grant is when a user clicks on an ad that appears on a search engine results page (SERP). A click is counted even if the user doesn’t reach the website, such as if it’s temporarily unavailable.
Conversions
8.90
Conversions
A conversion in Google Ads is an action that a user takes after interacting with an ad or free product listing that you’ve defined as valuable to your business.
Cost
$1.8K
cost
In Google Ad Grants, cost can refer to several things, including:
Daily budget – The average amount of money you’re willing to spend each day on an ad campaign.
Cost per click (CPC) – The average cost of each click on your ad.
Cost per conversion – The average cost of each conversion.
Served cost – The cost of all the clicks or impressions a campaign receives.
Billed cost – Provides more detailed information about daily costs at the campaign or account level.
