Facebook/Instagram Ads GENERALWe would love to help with the creatives for your ads. Would you like to create the images and ad copy internally or have the PWI team handle it? Internally PWI We will need access to your Facebook Page, Facebook Business Manager, and Facebook Ad account. Does your organization already have all three of these or will they need to be created? Already have all three They need to be created If they need to be created, here are three helpful articles on how to create each one: Create a Facebook Page: https://www.facebook.com/help/104002523024878 Create Facebook Business Manager: https://www.facebook.com/business/help/1710077379203657?id=180505 Create Facebook Ad Account: https://www.facebook.com/business/help/407323696966570?id=649869995454285 What is the ideal result from Facebook ads, and what page on your website gives users the opportunity to take that action? (Newsletter Sign-ups, Donations, General Visits, etc.)TECHNICALDoes your organization have billing already set up on your ad account? Yes No Would you like PWI to assist your organization with setting up billing on your ad account? Yes No What is your desired monthly or daily spend for the ads?Do you have a specific date range that you would like to run ads for? (Monthly, Quarterly, Specific Dates, Indefinitely, etc.) Would you like the PWI team to continually optimize the ads, or would you rather handle that internally? Internally PWI Would you like ads to run on Facebook, Instagram, or both?Note: If Instagram is desired, your Instagram page will need to be linked to your Facebook Page. Facebook Only Instagram Only Both - Facebook & Instagram Does your website have a Facebook Pixel added? Yes No Would you like PWI to help add a Facebook Pixel? Yes No TARGETINGWhat is your ideal audience for these ads? (We can assist in audience creation if it is helpful)
